How to Disable Start Menu Ads or Suggestions in Windows 10?

Windows 10 Start menu occasionally shows some suggested links, which when clicked open the Windows Store page for that suggested App. According to Microsoft, this is done to enhance user experience and they’re not getting paid to show the Suggested links.

Clicking that option opens the Windows Store page for that app. If you like it, why not install it?

If you don’t want to see that particular Suggested App, right-click on the link and click Don’t show this suggestion.

Click the option would make the next Suggested link (if there is something next in the queue) appear.

Disable Start Menu Suggestions

To disable all Start menu Suggestions:

  • Right-click Desktop, click Personalize.
  • Click Start
  • Disable “Show suggestions occasionally in Start

Registry Setting

The “Occasionally show suggestions” setting is stored in the following registry key:


Value name: SystemPaneSuggestionsEnabled
Data: 0 or 1
(Set it 0 to disable, 1 to enable the Suggestions)

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Ramesh Srinivasan is passionate about Microsoft technologies and he has been a consecutive ten-time recipient of the Microsoft Most Valuable Professional award in the Windows Shell/Desktop Experience category, from 2003 to 2012. He loves to troubleshoot and write about Windows. Ramesh founded in 2005.

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