The “Run as different user” context menu option allows you to run bat, cmd, exe, msc or msi files as another user. This context menu option is not shown by default for Pinned items in Windows 10 Start screen, but can be added using a registry setting or Group Policy.
“Run as different user” – Show on Start in Windows 10
Start Regedit.exe and go to the following branch:
Create a DWORD value named ShowRunAsDifferentUserInStart and set its value data to 1. Exit the Registry Editor.
Windows Registry Editor Version 5.00 [HKEY_CURRENT_USER\SOFTWARE\Policies\Microsoft\Windows\Explorer] "ShowRunAsDifferentUserInStart"=dword:00000001 [HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Windows\Explorer] "ShowRunasDifferentuserinStart"=dword:00000001
This setting corresponds to the following Group Policy setting:
Administrative Templates | Start menu and Taskbar | Show "Run as different user" command on Start
You can configure this as per-user, or per-machine setting as required.