Autoplay of video content when you visit a news site or computer magazine portal is one of the most annoying things that can happen to users. Every time we need pause those videos or move the slider to the end of the video to stop it from playing. It’s not just a nuisance but also a unnecessary wastage of network bandwidth and traffic. Google Chrome has a flags setting that allows you to stop automatic playback of audio and video content on websites.
Stop autoplay of videos in Google Chrome
Open Google Chrome and enter this URL in the address bar:
This policy setting decides if audio or video is allowed to autoplay.
Select Document user activation is required from the drop-down options.
From now on, audio and video content on websites will not play automatically. You can play it by clicking on the play button manually.
Chrome autoplay policy to be stricter from 2018
Google Chrome’s autoplay policies are about to change in 2018. Users are going to love it, says Google team!
These are the new Chrome’s autoplay policies:
1. Muted autoplay is always allowed.
2. Autoplay with sound is allowed if any of the following conditions are met:
- User has interacted with the site (click, tap, etc.)
- Media Engagement Index (MEI) threshold is crossed (desktop only)
3. Site has been installed using the “Add to Homescreen” flow (mobile only)
4. Top frame can delegate autoplay permission to their iframes to allow autoplay with sound.
What is Media Engagement Index (MEI)?
The MEI measures an individual’s propensity to consume media on a site. Chrome’s current approach is a ratio of visits to significant media playback events per origin:
1. Consumption of the media (audio/video) must be greater than 7 seconds.
2. Audio must be present and unmuted.
3. Tab with video is active.
4. Size of the video (in px) must be greater than 200×140.
From that, Chrome calculates a media engagement score which is highest on sites where media is played on a regular basis. When it is high enough, media playback is allowed to autoplay on desktop only.
More information on autoplay policy changes is available at Autoplay Policy Changes | Google Developers.
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About the author
Ramesh Srinivasan founded Winhelponline.com back in 2005. He is passionate about Microsoft technologies and he has been a Microsoft Most Valuable Professional (MVP) for 10 consecutive years from 2003 to 2012.